Every Cat

On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a highly contagious virus goes global, in a very negative sense. History records for us that 50 million people may have died during the 1918 Spanish Flu pandemic! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Red Alert! Time to PANIC?

Not now. “Only” 245 people infected by the H5N1 virus, as per WHO data as at 10 Sep 2008, have died since 1996 when it first surfaced in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. To the knowledge of WHO, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Don’t be surprised by the global pandemonium in the event that the dreaded virus mutation actually occurs.

As the threat grows day by day, countries around the globe are conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Isn’t it just another ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? The complete package is promised in Sharp’s Plasmacluster Ion Air Purifier.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Now, that’s value for money! But, how is this possible in this nothing-is-for-free world?

It is entirely possible, says Sharp. For example, there is much better value for money in its Plasmacluster Ionic Air Purifier Model FP-N40CX as there is no filter replacement costs for the first 5 years. Upfront costs at US$399 for the Sharp model is higher than the typical competitor’s US$160. But the latter requires annual filter replacement costs of US$100, adding to a total cost of US$560 over 5 years.

Feedback on relevant data on Sharp or its competitors will be very much appreciated. Feel free to drop me a note if you have actual data.

Meanwhile, I’m going to seriously investigate this Sharp Plasmacluster IonTechnology. Now is the time to research, while bird flu is still not quite at pandemic proportions.

Join me in my quest. Believe me, I have seen it. Recall the last disaster movie when you saw people with terror in their eyes, many with the famed N95 face mask covering their noses as they commute to work. But it was no movie but real life in motion in many Asian cities. Those who could not find the scarce N95 face mask could only pray that they were not the next victim of the near-pandemic scenario that swept across Asia. It was the SARS (severe acute respiratory syndrome) virus. Originating in Asia in 2003, it eventually infected 8,096 people around the world and resulted in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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