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Posts Tagged ‘Sharp air purifier’

Launching our debut Air Purifier Review – 5-Key Factors Model, we are beginning with the Sharp Air Purifier Review.

In our previous post, we dealt at great depth about the conspicuous absence of a Scientific Peer Review in the ionic air purifier business. In this regard, we have added Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will quote me!

Our Sharp Air Purifier Review of several articles will cover all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be a century old, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation as well as including a concise overview of their unique ionic air purification technology.

Aside from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not total transparency, but enough to outdo others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific proof of the efficacy of a certain technology through collaborative research with leading academic institutes and marketing consumer products based on this proof. Working with 13 academic research organizations around the world, Sharp aimed to boost confidence in this technology by demonstrating its efficacy against a total of 27 pathogens and harmful substances, including airborne viruses, allergens, mold and adsorbed odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.

These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.

Our Sharp Air Purifier Review comprise several articles, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. The definition of academic marketing is in our Ezine article which you can access via the widget on our blog.

No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.